for whatever reason, you stand out.

its not vanity or ego but a quality unknown to most-you strive to be your unapologetic & Authentic self. your display your individuality and uniqueness in a context that encourages conformity, but you are not a dissident. you’re real; you thrive when you express what is within. facing life as your true self is exhilarating & your outward appearance is a reflection of that sensuous & indulgent journey of self discovery you live daily.

this joie de vivre experience has inspired my brand *praghmatic. as a designer i create highly technical clothing with several key purpose driven goals- utility/ longevity /& /versatility. These pillars has defined my customer, inspired my first collection killroy, and solidified my brand mission.

*Praghmatic is-

Fashion driven by the fear of being ordinary.

customer: 22nd century prfessional punk baddie

neutral /femme-identifying youth–

millennials /zelenialz /genz /20-35

 

income– low /medium-high

market- world metropolises

 

/rebellious /creative/ strong

/active socially on and off-line

/pursuing personal and professional #goals /workin for the $$$

/loves the outdoors /but city brat @ heart

/willing to sacrifice quality for style