its not vanity or ego but a quality unknown to most-you strive to be your unapologetic & Authentic self. your display your individuality and uniqueness in a context that encourages conformity, but you are not a dissident. you’re real; you thrive when you express what is within. facing life as your true self is exhilarating & your outward appearance is a reflection of that sensuous & indulgent journey of self discovery you live daily.
this joie de vivre experience has inspired my brand *praghmatic. as a designer i create highly technical clothing with several key purpose driven goals- utility/ longevity /& /versatility. These pillars has defined my customer, inspired my first collection killroy, and solidified my brand mission.
*Praghmatic is-
Fashion driven by the fear of being ordinary.
customer: 22nd century prfessional punk baddie
neutral /femme-identifying youth–
millennials /zelenialz /genz /20-35
income– low /medium-high
market- world metropolises
/rebellious /creative/ strong
/active socially on and off-line
/pursuing personal and professional #goals /workin for the $$$